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  • PROS: - Fair offer
    - Competent customer service
    - Functional website
  • CONS: - No bonus for German players
    - Limited payment options

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Admiral Review

1. General Information

During the sports betting experience report, Admiral presented itself as the number one provider on the Austrian market. In the sports betting comparison, it also became clear that this is a highly experienced and well-established bookmaker, as Admiral Betting launched in 1991 and looks back on many years of experience on the sports betting market. As a subsidiary company to Novomatic, the sports betting test furthermore revealed that Admiral is a fairly conventional bookmaker, since it started off with more than 200 stationary betting shops. Consequently, Admiral betting has implemented an internet portal for sports betting, which can be described as downright enormous in terms of betting supply and betting options.
In Germany, the internet betting service by Admiral is available since 2013 and has steadily gained more popularity since then. Also, the number of German customers who use the service of this bookmaker is constantly increasing, although it can be accessed in the federal state of Schleswig-Holstein exclusively. Nevertheless, the bookmaker is determined to extend its services across the whole of Germany and grow well beyond the threshold of 100.000 regular customers that use its service already.



2. About Registration

The registration of a new player at Admiral betting takes place absolutely free, as was made evident during the sports betting comparison. Also, no administration fees will be charged whatsoever. In general, the application and registration at Admiral betting can be done online via a registration form, as the sports betting test showed. Since a payout requests requires a valid proof of identity, customers should not give any incorrect information during the registration process, as this could lead to subsequent problems when trying to cash out. The button “Register Now” is located on the top right corner of the web page and customers will be lead directly to the registration form from there.


3. About the Website

During the sports betting test, the website of Admiral betting presented itself with a clear and functional structure, which greatly benefits the usability of the site. With a blue background and white font, the portal makes a tidy and modern impression. The structure is clear and self-explanatory so that even users who are not that internet savvy and also internet betting newcomers can quickly orient themselves and find their way to the desired betting opportunities, as the sports betting comparison showed.

On the left side, the available sports categories are listed, but the user also has the ability to search the catalogue for teams and players with a built-in tool. Below the sports categories, users can find live results and statistics. Furthermore, there is also a tool available to help customers placing a demo bet. Also, users can change various parameters concerning the type of odds preferred. The head of the page contains a link to the live betting section. On the right side of the screen, users can find the betting slip and an overview of the current live betting opportunities.


4. Betting Supply and Odds

In the sports betting testing it became clear that the betting supply of Admiral betting is comprised of the following sports: soccer, tennis, ice hockey, basketball, handball, Formula 1, motorsports, Snooker, darts, American Football, athletics, boxing, rugby, baseball, cycling, Aussie Rules and golf. Less popular sports categories are generally not offered by this sports betting operator.
Basically, all available sports and betting services by Admiral Betting are presented quite clearly. However, the selection of bets at Admiral betting changes regularly, depending on the sport and also on the respective league. Especially the popular sports categories offer a wide range of leagues and bets. These include, as was made evident in the sports betting comparison, over/under bets, handicap bets, and many more.

The odds at Admiral betting do certainly not belong to the the best one's available on the market. Instead, the odd level at this bookmaker can be considered as average at best, with occasional aberrations to higher odd levels for particular competitions.



5. Live Betting

Fortunately, as it turned out during the sports betting comparison, Admiral betting offers live bets as well. They are always presented clearly on the website and are constantly updated. The sports betting comparison showed a clear structure and organization of the live betting center. The relevant leagues and mainstream sports are available with a high number of live betting opportunities. As the sports betting test revealed, even the odds of live betting opportunities at Admiral betting can be considered as decent, especially since they are constantly being adjusted.


6. Features and Tools

One of the special features and tools of this Austrian bookmaker certainly is the betting help. This feature can be found in the left area of the website. Basically, this tool allows user to place a demo bet before engaging in sports betting with real money, and thus allows users to become familiar with the portal and its functionalities.


7. Betting on Mobiles and Smart Devices

The sports betting comparison revealed that admiral betting doesn’t provide for a separate betting app for smartphones and other mobile devices. However, the desktop site can be accessed through mobile browsers of smartphones or tablets. In the future, however, Admiral betting plans to develop an app for mobile use as well, even more so as the prospects of addressing more customers will be elevated significantly by providing such a feature.


8.  Customer Service

Customer service at the Austrian Bookmaker Admiral betting presented itself as sympathetic and knowledgeable. It was clearly recognizable that the staff puts in great effort to cater to the needs and questions of the customers. Basically, the staff at Admiral betting can be reached via telephone hotline and through Email inquiry. It soon became clear during the sports betting comparison that the support staff at Admiral betting is obviously well trained, as they remain calm and focused even when opposed to very difficult questions and problems.


9. Payment Methods

The portfolio of payment options at Admiral sports betting is quite thin, especially with regards to payout requests, as they can currently be processed exclusively via bank transfer. Obviously, this significantly limits the scope for action and the possibilities of many players. However, it was made very clear during the sports betting comparison that Admiral betting will be keen to offer a much wider range of payment options in the future.

Nevertheless, even with regards to deposit options, the portfolio of Admiral betting is quite thin as well, as only Skrill by Moneybookers and credit card are available for depositing money into the account. However, if users opt for Skrill by Moneybookers, they can also use online bank transfer, Sofortüberweisung or Giropay. It was reviewed positively during the sports betting comparison that none of the payment options incur any additional fees for customers.


10. Bonus Offers

In the sports betting testing it became clear that new customers are presented with various bonus offers at Admiral Betting, which keep changing regularly. Unfortunately, these bonus offers are not yet available to German customers. This might change in the future, when the general betting service of Admiral betting is extended beyond the borders of Schleswig-Holstein as well.


11. Conclusion

Admiral betting can be considered as an interesting bookmaker with minor drawbacks. As a subsidiary of Novomatic, questions of security and reliability won't even arise with this provider. Hence, Admiral betting convinces with a solid internet portal and a decent betting supply with fair conditions.


  • Fair offer
  • Competent customer service
  • Functional website



  • No bonus for German players
  • Limited payment options
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