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  • PROS: - Very high odds
    - Several betting options
    - Timely payments
    - Attractive bonuses for new customers
    - Real good customer service
  • CONS: - Confusing welcome page
    - Customer Service partly in English
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Bet365 Review

1. General information about the provider

Bet365 is based in the UK and belongs to one of the leading online betting operators in the world. The bookmaker has got two concessions. First, the company is licensed in the UK and second, it owns a license in Gibraltar. In addition, it has another license in Schleswig-Holstein. Through its years of experience and tradition Bet365 is one of the most respected and experienced bookmakers. It was founded in 1974. At that time, however, the company was not online. This happened only in the year 2001. Since then it has been working mainly in the field of online sports betting. Compared to the competition Bet365 is very generous. The betting odds are often higher than the odds from the competition. In addition, a wide range of different bets is offered. Live bettings have a permanent place at Bet365.



2. Registry information

Registration can be proceeded very easy online on the website. Here, the general personal information, such as the complete address, date of birth and e-mail address will be required. Also data protection has a firm place in the registry. The encryption takes place via a secure SSL connection. After registering, customers can log in directly to their account and are able to place their first deposit and bets.


3. Information on the website

At first sight the website of Bet365 seems rather confusing compared to other bookmakers. The main reason is that all the extensive betting offers of the British bookmaker are shown directly on the homepage. Especially newcomers in the field of sports betting experience might get overwhelmed. But if they take a closer look they will become friends with the design quickly and find what they wish after a few clicks. Also the color scheme is relatively restrained. The bookmaker designed its website in green, white, gray and yellow and customers will not be disturbed by unnecessary, graphical distractions or flashing gadgetry. This clearly serves loading time and the website does load very quickly indeed. Especially regarding the live betting, a shorter loading time is a real advantage. To fill in the online betting slip only the most important information is necessary. Customers can choose the bet type. A difference is made between single, combination or system bets.


4. Betting offer and betting odds 

The bookmaker is considered to be one of the best when it comes down to the variety of betting services. Customers will find a variety of sports to place a bet on. They can choose from more than 50 different sports. Among the classics, such as soccer, there are also other ball games such as tennis, golf and handball. Another option is placing bets on motorsport. The winter sports, ice hockey and boxing are also a big part of the bet offers at this bookmaker. As one of the few suppliers Bet365 even offers the possibility to bet on greyhound racing. Of course the typical British sports like rugby or cricket can be also found here. Especially regarding soccer, the bookmaker can score in the quality of services, the quality of the presentation and the timeliness of the games.

The odds at Bet365 are above the ordinary. The payout key lies around 94 percent. At the same time the margin of the bookmaker is only six percent. These good rates can be found in almost all betting products. More attractive betting odds can be found in different bets. For example, placing a bet on underdogs, high and lucrative odds can certainly be achieved.



5 Live betting program

The live betting offer is designed very extensive at Bet365. Exactly at this point the British bookmaker is ahead of its competitors by a nose. Especially the wide variety and the numerous possibilities within the betting options are attractive possibilities for customers. The most popular live betting in addition to football are tennis, handball, basketball and ice hockey. The total area for live betting is designed very attractively and clearly. The entire program is functionally represented on the website and is intuitive for customers to use. At best times customers can simultaneously place a bet on up to 500 different live events. A variety of live betting is also available with sound and image.


6. Features and Tools

The focus on the available sports to place bets on at Bet365 mainly lies on soccer, hockey, basketball or American football. Nevertheless, the bookmaker also offers a wide range of other sports to its customers. Also different casino games can be chosen here. Classics like Roulette, various card and table games and poker are also available.


The customer numbers and the turnover of the bookmaker are impressive and speak for themselves. Each year Bet365 gains billions of Euros with its offer. Very important for the provider is the transparency and security. Especially at this point it wants to provide its customers with confidence and respectability. The customer data is transmitted over secure SSL connections and disclosure to unauthorized third parties is not possible. Also when working with payment partners the bookmaker cares about respectability. Therefore, customers can trust in partners like PayPal. Despite the billions of Euros in turnover and the considerable size, Bet365 is still privately owned and is not listed on the stock exchange.


7. Mobile betting offer

Mobile betting is also available at Bet365. For these bets a special app can be found in the member’s section. It works with almost all mobile devices like iPhone, iPad or several tablets and can be easily downloaded and installed. With the app, customers have access to their account and get all the benefits, as on the website. With these app customers can display the different sports and betting services. The design is appropriate and its use is very intuitive.



8. Customer Service

On the topic of Customer Service Bet365 is exemplary. On the website, customers can find contact options and are able to reach the company via live chat, phone or email. The questions and problems are promptly processed and answered friendly and professionally. The live chat is available 24 hours a day, by using the phone it is possible that the customers can only reach English-speaking staff. German speaking staff is available daily 10:00 am to 11:00 pm.



9. Payment Methods

For payments Bet365 offers several options to its customers. This applies deposits and disbursements. The customers can choose between transfer or direct banking. Payments can also be deposited via PayPal, credit card or with direct payments to or transferred from the account. Regarding the fees, the bookmaker accommodates its customers. For deposits the customers do not have to pay any costs or fees. The minimum amount is, however, dependent on the chosen payment method, at least 5.00 euros. Bet365 does also limit the payment with ceiling accounts. For deposits the limit payment lies between 1,000 euros and 150,000 euros. Even regarding payouts there are maximum limits. They move between 1,800 euros and 50,000 euros. The minimum amount to be requested is EUR 5.00. The duration of payments depends on the selected option. In general, it can be said, however, that the process usually takes a few days to complete.


10. Bonus Offers

Especially for its new customers Bet365 offers several attractive bonuses. The first deposit is doubled, for example. However, this applies only up to an amount of 100.00 euros. For example: if somebody pays 100,00 euros for the first time, further 100,00 Euros will be credited to the account so the new customer starts with 200.00 euros. This bonus program applies unfortunately only for the very first deposit. To cash out the bonus, the deposit and the bonus must be rolled over at least three times. This must be done with sport bettings. The so-called free gaming is only possible for bets with minimum betting ratio of 1.5.


11. Conclusion

The British bookmaker is a leading provider in the field of sports betting. Especially the design of the website is convincing. It is clearly structured and allows an intuitive use. Therefore, new customers find their way very through the online presentation very quickly. In addition to that, Bet365 can convince with attractive odds.

The British bookmaker owned by a family sets its focus on the topics customer service and security. The personal customer data is protected and transmitted only by encrypted SSL connections. The disclosure to third parties is not allowed. Because of its years of experience, the bookmaker has already a large clientele. This is not just the result of the extensive betting offer. Here are betting options for almost every sports fan. In addition to that, Bet365 also offers an online casino. For the mobile world there is a free app which the customers can find in the member’s section. Another incentive to be active on Bet365 are the lucrative bonuses for new customers and the numerous options for money transfers.


  • Very high odds
  • several betting options
  • Timely payments
  • Attractive bonuses for new customers
  • Real good customer service



  • Confusing welcome page
  • Customer Service partly in English
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