Due to it being such a young betting website, it is a modern company and it shows. There is a nice mixture of sports and the sliders on the homepage are regularly updated. On days of big football matches odds promotions are shown which encourages return visits from Betbright customers. As well as football, it is obvious that they are majorly trying to target players that enjoy betting on horse racing. This is shown under the heading ‘Next 3 races’, which shows English and Irish events that are upcoming as well as key odds.
4. Betting Supply and Odds
Betbright has horse racing the top sport on the left side, just ahead of Virtual Sports (a new feature). Horse racing seems to be a major focus for the website. Odds can be fraction or decimal which is a nice feature. This is set to fractions but can easily be changed at the top of the page. Homepage set to sports betting – the focus - though offers casino as well. Horse racing odds are shown on homepage – next three races, and nice odds coverage that are competitive. They also provide odds for Greyhound racing. Most races and odds focussed on UK due to the country’s jurisdiction.
5. Live Betting
At Betbright this is called “In-Play” and is of similar standard to other bookmakers like BetVictor. The layout is very attractive and welcoming with buttons and odds very clear and the time of the game. There is a breakdown of different sports on offer, including football. When no longer available it very clearly says the “Event has finished” which makes sure that there is no confusion about placing bets. The upcoming in-play events feature is very nice.
6. Features and Tools
The Betslip on right side of page, can easily be opened and viewed to see which bets have been made and their status. Betbright have UK, Irish, US, and Indian racing which is available on streams. This is good for their main target market – the United Kingdom. The slider on the homepage is made up of the best and latest deals/promotions. This includes daily cashback to minimalize losses. There are also promotions linked to horse racing, as well as free bets. A dedicated promotions page complies all these.
7.Betting on Mobiles and Smart Devices
One of the most obvious thing that stands out at the Betbright website is the fact that they offer mobile betting. The top of their page, on the right, shows that they have Android and Apple versions for customers. Clinking on the advert provides links to download either app. The app is offered for both casino and sports. Many functions are available on this, including depositing, withdrawing and managing settings. This looks a very good addition to the website, and we particularly like the detail in their apps, which is great compared to many other bookies.
8. Customer Service
The Live Chat feature is easy to access at Betbright’s website. Firstly, the Help Centre offers general advice and help. If this does not answer the query there is also a phone number available, plus an email address and Live Chat which is very efficient and answered native English speakers. This is more in-depth than many other bookmaker website and the option to choose the customer service of choice is a nice bonus. They also have a very active social media presence.
The payment methods offered by Betbright are: Visa, Visa Debit, Visa Electron, Maestro, MasterCard, Skrill Neteller. This is fairly standard for most bookies that have been reviewed. All deposits are made in pound sterling (GBP/£). Unlike Bodog, for example, there is no new technology such as Bitcoin on offer. However, most Betbright punters will find this a very acceptable selection of payment and withdrawal options.
There is a nice offer at Betbright called “Bright Boosts” enhanced odds on a multi-bet - this has a maximum bet amount. The top of the website homepage has a dedicated promotions section which lists all current offers. They have some huge Welcome Bonuses for new sign-ups. In sports there is up to £100 in a matched deposit, and Casino has £600 in three stages. They have special promotions on horse racing and accumulators for existing customers.
Clearly this is a bookmaker that is focussed heavily towards the United Kingdom betting market. However, it is varied and has a blog as well as regular and interesting promotions. It is a must-visit website for big racing fans – they live stream the best events. It is also very modern in terms of social media interaction. The customer service is one of the most impressive. Some non-sport markets would make it even better.
Great for racing
Excellent customer service
Some generous promotions, especially Welcome Bonus
Could do with some specials markets
Just standard payment/withdrawal options