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  • PROS: - large scaled betting offer
    - excellent live betting program
    - mobile betting program easy to handle
  • CONS: - German customers are not allowed to join the bookmaker
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Betfair Review

1. General Information

The sports betting test analysed that the British bookmaker Betfair was founded already in the year 1999. Therefore, it is one of the most experienced and established companies on the online based international gambling market. The bookmaker Betfair belongs to the Betfair International PLC enterprise. The head quarter is located in Great Britain. Betfair succeeded to receive more than one international gambling license issued by several authorities and is thereby legally allowed to operate on the complete European market. Due to the safe and secure betting environment, the betting operator has already more than 1 million registered and content customers. Currently 1350 employees are responsible to ensure a smooth performance and to meet all expectations for the customers` satisfaction.

The portfolio of the sports betting operator can be described as very interesting. Betfair presents a collection of 30 different disciplines in its betting offer. This number is already above the average in this business. The sports betting test was especially impressed by the mobile betting program, which enables the betting fan to access the complete offer of Betfair on a mobile device. Moreover, is a wide ranged live betting section has been integrated in the selection of Betfair. In general, the bookmaker can be recommended due to its perse and extensive offer as a customer friendly atmosphere.



2. Registration Information

The registration procedure to become a customer of Betfair can be handled fast and easy on the website of the bookmaker. The registration formula is clearly structured and can be filled in without any complications, moreover, the whole procedure is of course free of any charge. To access the registration section, the betting fan has to open the website of the operator first of all and load it completely. The customer can decide between different language options before the homepage opens. On the head of the starting page the button to access the registration section is obviously placed. By clicking on this button the new customer gets directed immediately to the registration formula. The sports betting provider requests the entry of several personal data and a valid contact address. It is important to enter the complete data correct and true, in order to avoid any inconveniences afterwards. To open a betting account, the bookmaker requests to set up an inpidual user name as well as a secure password from the customer. With this data, the betting fan can log-in after the successful registration at any time and access the whole portfolio without any restrictions. Finally, the new customer has to read and confirm the acceptance of the general terms and conditions of the betting operator. As soon as the registration is successfully submitted, the betting fan receives a welcome mail and can then get started. It is recommended to place a deposit immediately after completing the registration, to make sure to take the advantage of the bonus program.

The sports betting test found out that the whole registration procedure takes a maximum of 3 minutes of customers` time. The British bookmaker Betfair presents a very simple structured and self-explaining registration formula, which can be filled in easily by beginners as well as by professionals.


3. Website information

The website of the British bookmaker includes many tools, which remind of the online presentation of the stocking exchange. Therefore, the sports betting test outlined that it might take some time until new registered customers get used to this kind of representation. In general, the level of usability can be described as very high, although beginners in this field might suffer some troubles to access the system. The whole website follows a very clear structure, but with the rich equipment of details, some direct paths are getting lost. Moreover, the bookmaker Betfair is not implementing the traditional menu navigation like other sports betting operators. Instead of a listed overview of the disciplines and events, the customers can access the desired betting options here by the top navigation. This tool directs the betting fan immediately to the requested discipline and provides all available information, such as odds, upcoming events and news on the sport.

The sports betting test was surprised about the unusual structure and system of the website, but declares that as soon as the customers get used to it, all facilities and options can be accessed directly via the functional tools.


4. Betting offer and betting odd

The sports betting test figured out quickly that the betting offer of Betfair is simply remarkable. Actually there is nearly no existing sport event, which is not presented in the portfolio of the bookmaker Betfair. The operator is powering odds for all possible betting options.

The disciplines included in the portfolio are covering all main stream expectations, with soccer, tennis and basketball. As Betfair is a bookmaker with British origin, it is representing the very popular and famous financial, political and society betting options. The sports betting test was impressed because the bookmaker Betfair manages to present daily up to 30 000 single betting options to the customers.

Unfortunately, the pay-out key is not that impressing. The sports betting test was quiet disappointed of the average quote key, which is settled between 92 and 93 percent. For less popular events or for offbeat sports, the odds can even decrease to a shocking value of 90 percent. Thereby, the sports betting operator can only achieve a position in the middle of the ranking in comparison to other bookmakers.



5. The live betting program

The live betting program of Betfair was able to prove its top level in the sports betting test. In comparison to other operators on the international market, Betfair provides a remarkable live centre to its betting fans. As Betfair is a very traditional British bookmaker, the focus is laying on the king discipline soccer. But nevertheless, also other disciplines, such as tennis basketball and ice hockey are integrated in the live mode betting with a large scaled offer of options. The scale of the extensive live betting section is completing the impressing of betting options of this bookmaker. Betfair is a very customer friendly operator and presents therefore of course a fantastic live stream option 24/7 for all events all over the world.


6. Special Features

Unfortunately, the British bookmaker is currently not allowed to operate on the German market due to the new introduced legal framework referring the betting tax. But Betfair is working on an appropriate solution to return to its German customers as possible.

A real special feature could be found on the website of Betfair by the sports betting test. A tool called Soccer Multiple Builder allows the customers to combine very interesting betting options with high settled odds. This feature supports especially the new and unexperienced betting fans.

7. Mobile betting offer

The sports betting test found out in its analysis that Betfair is presenting an excellent mobile betting offer. The customers can download the appropriate app for their operating system in the App store for their mobile device. The bookmaker Betfair developed attractive and high functional applications for users of Android, iOs and Windows. The complete betting portfolio and all services can be completely accessed after installing the software on the device. For users of other operating systems, the betting provider serves a mobile optimised website, which presents all available options and features of the service portfolio without any download or installation of the app.



8. Customer Service

One of the most important aspects in the sports betting test regarding the customer service component is the availability of different languages. Also German speaking customer service employees are available by email. In general, the customer service team is available between 10:00 AM and 06:30 PM. Although the availability of the customer support sections is quiet satisfying, the quality level was not convincing in the sports betting test. Even most of the employees are really friendly and competent, a lot of inquiries were not solved or the answers were incomplete. The sports betting test highly recommends Betfair to take an immediate upgrade regarding the service section in consideration, in order to stay a competent operator on the market.


9. Payment Methods

The portfolio of available payment methods presents an extensive selection. Unfortunately, most of this transaction options are linked to service fees. Only the traditional bank transfer and the futuristic eWallets, such as Skrill by Moneybookers and Neteller, are free of charge. For payments by PayPal and credit card, like Visa Card or Master Card, the operator charges a fee of 1,5 percent. For a transaction by Paysafecard a service fee up to 2, 5 percent of the deposited amount is being charged by the bookmaker. The sports betting test was quite disappointed that a customer orientated operator like Betfair is applying such a tough schedule of service fees in its payment portfolio.


10. Bonus program

The sports betting comparison figured out that the bonus system of Betfair is not traditional as its origin. Nevertheless, the option of the Cashback bonus is especially interesting and helpful for new customers with a low level of experience in internet or sports bets or both. In case the first placed sports betting option after registration, with a minimum quote of 1.2 loses; the operator is refunding the placed amount as a freebet option. This freebet option has a validity of only seven days; afterwards it expires and cannot be used anymore.


11. Conclusion

The sports betting test described the bookmaker Betfair as a perfect partner for professional and experienced betting fans. For not so experienced customers, the bookmaker cannot be recommended due to the confusing details and the uncommon menu navigation. The odds are settled only in an average area, the customer service section is definitely improvable.




- large scaled betting offer

- excellent live betting program

- mobile betting program easy to handle



- German customers are not allowed to join the bookmaker



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