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  • PROS: - Traditional and secure bookmaker
    - Interesting betting portfolio
  • CONS: - Betting odds above average
    - German-speaking support limited
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Ladbrokes Review

1. General information about the bookmaker

The sports betting test detected that the operator Ladbrokes belongs to the oldest and therefore most experienced bookmakers all over the world. The operating enterprise Ladbrokes International PLC was founded already in the year 1896, since then it was operating continuously successful on the international sports betting market. The headquarter office is located in Europort, Gibraltar. The sports betting test analysed that the authorities of Gibraltar issued a valid gambling license for the operator. Moreover, Ladbrokes applied for a German concession in the state Schleswig Holstein and received it immediately. Thereby, the betting environment of the bookmaker Ladbrokes can be described as very serious and secure. The operator Ladbrokes is not only the most traditional and oldest bookmaker all over Great Britain, but all over the world.



2. Registration information

The sports betting test analysed that the traditional bookmaker generally does not allow the access to the portfolio without a complete registration procedure. The registration with Ladbrokes is obligatory and can be handled on the website easily, without any occurring costs. First of all the bookmaker should open and load the website completely. In the centre of the homepage is the registration link apparently located.

This link directs the customer immediately to the registration formula, where several personal data have to be entered. The bookmaker Ladbrokes requests information regarding name, birthdate, gender, nationality as well as a valid contact address. Before the betting fan can adjust the settings, like currency and time zone, of the betting account it is important to determine a user name and an inpidual secure password, which will be used later on for the log-in on the website. Finally, the general terms and conditions of the sports betting operator have to be read and the acceptance has to be confirmed. Afterwards the new registered customer can place the first deposit on the user account. As soon as the balance is positive, the betting fun with Ladbrokes can get started.

The sports betting test described the registration procedure as very well structured in two columns. In general, it can be said that the procedure is very secure and not taking any time, which are convenient aspects.


3. Website information

On first sight, the design was very fetching, as the sports betting test revealed. With a strong red background color it is taking the attention easily.  The colour of the website presentation is the reason for the nickname "the big red" of Ladbrokes.

The sports betting test described the website of Ladbrokes as clearly structured and well organised. The homepage is pided into the components sports betting, live betting, Vegas, gaming, casino, live casino and eSports. It is very obviously that the bookmaker does a maximum of effort to satisfy the gambling fans` wishes sufficient within the presented portfolio.

The component sports betting is pided into three columns. In the left column the navigation with available disciplines is placed. The centre of the presentation shows the real content, while the third column contains the betting voucher. The website presentation of Ladbrokes convinces the sports betting test with significant short loading times, an intuitive navigation and a rounded up design. These facts supports new and unexperienced customer to handle the portfolio and orientate within in the extensive content of the British bookmaker Ladbrokes.


4. Betting offer and odds

The bookmaker Ladbrokes offers daily 20 000 sports betting options in 33 different disciplines. The dimension of the betting offer is therefore highly competitive. Very typical for a traditional British bookmaker is the aspect of including a big variety of horseracing in the betting offer. Nevertheless, the focus is placed on the mainstream sports disciplines, such as soccer. All national as well as international soccer encountering are powered in the betting offer of Ladbrokes, in fact there are up to 100 different betting markets being offered. The German player and soccer fan has the choice out of a big and perse betting portfolio presented from the Bundesliga all the way down to the regional leagues.

Beside further ball sports, the bookmaker included as well sports disciplines like cricket, darts and many more. Even betting options referring to the world of entertainment are presented by Ladbrokes. Especially British betting fans appreciate the choice of political options, TV events and of course awards.

The betting odds of the bookmaker Ladbrokes are published very early and give therefore the customers have the chance, to place the betting options on time. In general, the sports betting test analysed that the presented odds of the operator are usually exceeding the average slightly. For popular and international events, a pay-out key around 92 percent is settled. For smaller events, with a lower degree of publicity, betting quotes around 90 percent are available at Ladbrokes. The presented betting odds of Ladbrokes are therefore competitive, but could still be improved, as the sports betting test analysed.



5. Live betting program 

The sports betting test detected that the live betting program of Ladbrokes presents more than ten single sports disciplines, linked to a number of 130 special betting options.

The live betting button directs the customers directly to the live centre, where they will be very surprised by the large scaled variety of available betting events in real time mode. The bookmaker Ladbrokes presents a very lucrative number of live betting events in its portfolio. The analysis of the sports betting test results, that the live centre of the bookmaker is highly competitive.


6. Special features

The special features of the bookmaker can be definitely located in the live centre. Especially the very well filled live betting calendar and the interesting additional offers are very convincing in the sports betting test. The complete portfolio of Ladbrokes gets rounded up by the special sections Vegas, games, casino, live casino, poker and of course the popular eSports.


7. Mobile betting program

Although the operator Ladbrokes is very traditional, the management level knows of the importance of following market trends to stay attractive for the customers. Therefore, the operator Ladbrokes presents a highly appreciated mobile betting program. For betting fans who prefer to place their betting options with mobile devices, there are two different options are available. The first solution is the mobile optimised website version; it can be opened easily on any smartphone or tablet, only by entering the URL More comfortable is the application, which can be downloaded from the app store of the operating service. The sports betting test rates both versions as very user friendly and well designed.



8. The customer service

The availability of the customer service at Ladbrokes is very high, the employees are responding all around the clock on 365 days of the year on three different communication channels. The customer can contact the service by telephone hotline, by submitting an Email or to communicate with the live chat function, which is integrated on the website. According to the service level agreement, which the bookmaker Ladbrokes provides, all inquiries are processed within a maximum of 48 hours. The sports betting test describes the customer service section as sufficient; only the fact that the German speaking service has a limited availability receives some criticism.

9. Payment methods

The positive fact, that the bookmaker Ladbrokes does not apply any service charges for all offered payment methods, is apparent on first sight. Only for pay-out requests a fee of 2, 50 Euro gets charged at Ladbrokes.

Nevertheless, the portfolio of available payment methods is definitely sufficient and should meet all needs of the customers’ expectations. The bookmaker accepts transactions by credit cards, such as Visa and Master Card as well as by the modern online payment services Neteller, Skrill by Moneybookers and Ukash. Of course is classic bank transfer as well as electronic transfer methods are included in the accepted selection. The minimum amount of deposit is determined by Ladbrokes to 5 Euro, which is according to the sports betting test a moderate value. Moreover, the betting fans can decide about their preferred currency for the user account. Possible are Euro, British Sterling, and Swiss franc, US-Dollar, Swedish Crowns, Polish Zloty and Norwegian Crowns.

The sports betting test was very satisfied with the performance of Ladbrokes, regarding the payment services.


10. Bonus program

All new registered customers at Ladbrokes receive a bonus code, which can be entered in the user account settings. The bookmaker provides then a welcome bonus in shape of a free bet option with a value of up to 60 Euro. By each single betting option the customer can receive a bonus option of 100 percent, up to an amount of 20 Euro, as long as the minimum quote of the sports betting is not less than 2, 0.


11. Conclusion

Without any doubt this traditional sports betting operator is one of the oldest and most established bookmakers on the international online based gambling market. The betting offer, the odds and the bonus program are very interesting for professional bettors as well as for free time betting fans. Ladbrokes can be described as a secure and safe betting operator, with a solid and sound portfolio.


- Traditional and secure bookmaker

- Interesting betting portfolio



- Betting odds above average

- German-speaking support limited




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