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  • PROS: - Very good odds
    - Free bet as bonus offer
    - Customer support available around the clock
  • CONS: - Website design, navigation and usability
    - Customer service available in English only
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Smarkets Review

1. General Information

The sports betting experience review showed that sMarkets is a young bookmaker. The sports betting test revealed that sMarkets can't be considered as conventional bookmaker, but rather can be described as a betting exchange market. Since its launch in 2009, the Great Britain based provider positions itself as a competitor of Betfair. sMarkets is in possession of two gambling licenses, one from Great Britain and an additional license from Malta, which allows sMarkets to provide its services across Europe. Although sMarkets currently doesn't hold a strong position on the German market, the company did manage to acquire some popularity here as well in the past months. This is due primarily to the better odds that this provider offers its customers, as the average quota level allows for up to 15% higher odds when compared to other providers.




2. About Registration


To register with sMarkets, users must first visit the website of the provider under the domain The registration form is integrated into the homepage of sMarkets. Here new customers must provide some personal information such as Email address and date of birth. The sports betting test revealed that sMarkets doesn't require the usual amount of personal data such as name, address etc. After selecting a username and password, users must read and confirm the terms and conditions before the button “Sign up to sMarkets now” can be clicked. After that, another website opens which requires some additional input by the user. After clicking “Save Details” users are forwarded directly to the deposit option of sMarkets, where they can make their initial deposit and start betting right away.


3. About the Website


Unfortunately, the website of sMarkets didn't rank so well in the sports betting test. Due to lack of structure, usability and appealing design, regular visitors of the sMarkets portal will certainly have to take their time in order to get used to navigating the site. Inexperienced users or people with limited affinity for using the internet will certainly experience major problems when trying to operate the site. Furthermore, the contents of the sMarkets portal are currently available in English exclusively.


4. Betting Supply and Odds


The betting supply at sMarkets was reviewed as average during the sports betting comparison. The portfolio offers 12 different sports categories with a strong focus on popular sports, even more so as the bookmaker provides many betting opportunities for British sports, e.g. horse racing. Nevertheless, sMarkets also offers to place bets on soccer, ice-hockey, basketball, golf, cricket and various US sports and even on some entertainment or political events as well.


With regards to special betting options, sMarkets clearly could do with some improvements here, since only a few special betting options are available on a regular basis.


However, the provider certainly tries to make up for its various flaws by offering great odds, as was made evident in the sports betting comparison. Since sMarkets can't be described as a conventional bookmaker, the lack of traditional fees and service charges for operating as a bookmaker allow for the provider to offer its customers odd levels well beyond the general average of the market, thus leading to a top rank in the sports betting comparison for sMarkets in this domain. Yet, it is worth mentioning that sMarkets does indeed also charge a service fee of up to 2%.




5. Live Betting


The sports betting test showed that sMarkets does also offer a live betting portal to its customers, which is clearly dominated by betting opportunities on horse racing, just as is the case with the pre-match program as well. A unique feature, which may be related to the British origin, is the option for customers to follow and place bets on several races in real time. The second dominant sports category in the live betting center of sMarkets obviously is soccer. Almost any other sports category is painfully neglected by the provider in the live betting section, as was demonstrated in the sports betting comparison. This consequently led to deductions in the overall review during the sports betting test.


6. Features and Tools


Betting on sports with sMarkets is generally tax free, as the provider takes over the betting tax of 5% for its customers, which has been introduced in Germany in 2012. This feature certainly lead to a rise in popularity of the otherwise British focused sports betting provider in Germany as well, as could be shown in the sports betting test.


7. Betting on Mobiles and Smart Devices


Here, sMarkets not only managed to meet the demands of customers who like to place bets on the go by offering a mobile app. Also, this app is way more intuitive and easier to navigate than the desktop portal. Hence, even inexperienced users or newcomers to the field of online sports betting won't have any problems with navigating and operating the app.




8.  Customer Service


Customer service at sMarkets was reviewed as competent and friendly in the sports betting test, although the service is available in English only. Due to a service level agreement, all Email inquiries by customers will be processed and taken care of within 24 hours. For customers who prefer a phone hotline, additional costs must be considered if the user doesn't reside in Great Britain, as the service number requires additional costs for international calls. A live chat is currently not available at sMarkets.


9. Payment Methods


sMarkets accepts bank transfer, Visa, MasterCard, Neteller and Skrill by Moneybookers. All transactions are usually processed within 24 hours and are free, except for German customers who have to pay 12 Euro for each cash out request. 


10. Bonus Offers


sMarkets offers its customers a free bet worth 10 British Pound. Further bonus options are not available yet.


11. Conclusion


sMarkets is an interesting bookmaker with minor flaws, but also with great potential for future developments.








  • Very good odds
  • Free bet as bonus offer
  • Customer support available around the clock


  • Website design, navigation and usability
  • Customer service available in English only
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