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  • PROS: - Very extensive betting offer
    - Manifold live betting options
    - Hardly rate fluctuations
  • CONS: - Fees for deposits are possible
    - Less customer support
    - Limited service times
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Unibet Review

1. General information

The Scandinavian sports betting company was founded in the year 1997, since then the company has become one of the largest bookmakers in Scandinavia. Now this bookmaker has more than 7 million registered regular customers. Here the majority lies on sports betting. Unibet is also listed on the Swedish stock exchange. But not only in Scandinavia the bookmaker is making furor, also in many other countries such as Greece and Spain. In these areas, the company blossomed into one of the top bookmakers in the sports betting branch. In the German-speaking countries, Unibet may also welcome more and more satisfied customers, which is partly due to the seriousness and the security which this bookmaker offers. The company is licensed in Malta and regulated by the local gaming board.



2. Registry information

The registration at Unibet is free and can be proceeded online very quick and without any problems. At the bookmaker’s website, new customers can find the registration form. In the upper right corner there is a corresponding registration button available. By clicking the button, new customers will be forwarded to the online form. In addition to the personal data, the customers have to choose a password and a user name. Password and user name can be chosen inpidually. At this point Unibet offers a welcome bonus to use. To get this bonus there it is only necessary to put in a small hook in the box. After that, the customer should read the terms and conditions and accept them. After the successful transmission of data to the bookmaker, the new customers will receive a welcome e-mail with a link for the final verification. This has to be clicked in order to complete the registration. Now all services of the bookmaker can be used free of charge.


3. Further information about the website

At first sight, the website looks a little bit unstructured. Customers might get the impression that the business on this website is not necessarily in the field of sports betting. The focus of Unibet lies on the casino games. But if they take a closer look, customers can quickly find a range of inpidual sports betting. However, also in this area sometimes a clear structure is missing. The bookmaker offers a special filter, which will ease up the search a little bit. The betting slip is easy to reach and designed much clearer. The design is a matter of taste, but in the sports betting test it earned credits in terms of usability.


4. Betting offer and betting odds

The offered sport bets were able to convince in our betting test. Altogether there are 33 different categories and they present the bookmaker with a much higher range than its competitors. Also in the category "non-sporting" the offer is very extensive. Similar to many bookmakers, Unibet has its focus on football. But customers can also place their bets on games such as basketball or ice hockey. The bookmaker did not even forget exotic sports like chess, water ball or netball which are also available.

At this point it should be outlined that the bookmaker is good but has still some room to improve. The types of sports bets could be more manifold. In the top leagues there are usually only 30-40 various exceptional and special bets offered. The competition has a better offer in terms of sports betting options.

In our sports betting test the odds were very positive. For example, there are very good odds for favorite wins. Often the odds are shown very early and they hardly change in the inpidual tournaments, events or other competitions. Rate fluctuations are very rare for sports betting fans.



5. Live betting program

The live betting program is presented very extensive. The Scandinavian bookmaker also puts the focus back on soccer. However, customers can also place their bets on many other live events in the fields of basketball, ice hockey, tennis, handball, baseball, golf, rugby or snooker. With this extensive offering, the bookmaker stands out from some of its competitors.

A real highlight is the so-called Unibet TV. In this area there are several live streams for the corresponding events. Here once again the high quality of the bookmaker can be noticed.


6. Features and tools

The live scores belong to the special features of Unibet, because they are well presented on the bookmaker’s website. In addition to that the customers can benefit from the free statistics. As a complementary offer to the sports betting Unibet also offers its customers a poker and casino area. This takes definitely care for much variety while placing bets.


7. Mobile betting offer

Also a mobile service of the bookmaker can be used. Therefore, Unibet offers its customers a dynamic website that automatically adjusts to all mobile devices. Only a working internet connection and a web-enabled mobile device or tablet are necessary. Customers can benefit from all the services of the website. The view of the mobile site is clearly user-optimized. The navigation is simple and the structured design is also very convincing.

Who does not want to use the mobile website can choose to download a free app, which is available in the member’s section. With the mobile application, the numerous betting options can be easily selected. An access to the betting account is also possible.




8. Payment methods

Not all payments at Unibet are free of charge. For this reason, the Swedish bookmaker gets a point deduction at our sports betting test. All common payment options such as credit card, bank transfer, Neteller, Moneybookers, PaySafeCard or Ukash are available. When paying by PaySafeCard there is a fee of three percent to be paid. Even with a deposit by credit card there are additional fees, which amounts up to 2.5 percent of the deposit amount. Unfortunately, the payment option PayPal is not yet offered by the bookmaker.


9. Customer service

The customer service can be reached in a variety of ways. The customer service can be contacted by telephone, live chat and e-mail. However, it should be noticed that there is no customer service available on Mondays and Sundays. On all other days the staff of Unibet can be reached at the regular office times. In addition to that and to answer the most important questions, there is also an extensively landscaped FAQ section available. In our sports betting test, the answers to the questions via e-mail took some time, so the customers have to be a little patient. Nevertheless, the service team was able to convince with its expertise and amicability.


10. Bonus offers

New customers at Unibet will be rewarded with a welcome bonus of 100 percent. This only applies to a deposit of up to 50 euros. To cash out the bonus amount, it has to be rolled over in sports betting for at least 14 times. A minimum ratio of 1:09 has to be considered. Unfortunately, new customers from other countries cannot benefit from this offer. The new customer bonus is for German sports betting customers only.


11. Conclusion

In the sports betting comparison it has been clearly shown, that the bookmaker Unibet can take up well with its competitors. It could not only convince with an extensive betting offer, but also with its stable odds. The design of the website could need a little bit improvement in some areas. At first sight the website looks a little bit unstructured and the sports betting offers cannot be found without any problems. Another shortcoming are the fees for deposits and pay-out requests, which are due in some payment options. Also at the customer service there is still a little room for improvement. Unibet should adjust the service hours to the needs of its customers a little more. All in all, the bookmaker could only get an average result in our sports betting test. Nevertheless, it can be said that Unibet does have the potential for much more.


  • Very extensive betting offer
  • Manifold live betting options
  • Hardly rate fluctuations



  • Fees for deposits are possible
  • Less customer support
  • Limited service times



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