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  • PROS: - huge betting portfolio
    -interesting odds especially for soccer
    - complete and round payment portfolio
  • CONS: - betting tax applied to the customers betting account
    - no live chat function to contact the customer service
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William Hill Review

1. General Information

At first sight it got very obvious in the sports betting test, that William Hill is one of the biggest and most experienced bookmakers in this business. The enterprise around William Hill, the William Hill PLC., was founded already in the year 1934 in Great Britain. Already by that time the bookmaker was the leading operator as a telephone betting provider. In the year 1998 the bookmaker launched its online based betting and poker portal. The head quarter of the sports betting operator William Hill is located in London. The traditional British bookmaker has a legal sports betting license, issued by the Gambling Commission of Gibraltar. The yearly sales margin reaches nearly 1.3 milliard British pounds. The sports betting operator counts a giant number of customers, 16000 employees are taking care of the need and the expectations of the clients. The offered portfolio of the bookmaker William Hill includes beside 35 different sports disciplines and Poker, a huge casino and also a gaming area.



2. Registration information

The registration procedure at the bookmaker William Hill can be successfully completed online on the website of the sports betting operator. It is obligatory to open and fully load the homepage of William Hill. Directly on the landing page a button which connects the customers to the registration formula, can be found easily. The betting provider requests the entry of several personal data and a valid contact address from the customers. The new customers have to complete the fields Name, Surname, Date of birth, Mail address, mobile number and nationality. Moreover, a username and a password have to be determined for the log-in procedure. The new customers can decide during the registration procedure which language they prefer, which currency and the view of the website being preferred. Finally, the terms and conditions of the bookmaker have to be read and the acceptance has to be confirmed. It is highly recommended to place the first deposit directly after the registration procedure is successfully completed, in order not to miss out the chance of joining the bonus promotion.


3. Website information

Although William Hill is a very traditional British bookmaker, the online presentation contains several unusual details. Those difference options and features lift the position of the bookmaker at the sports betting market. During the analysis of the website in the sports betting test, it was getting obvious that the whole online based presentation is absolutely overloaded with news, advertisements and information. The betting portfolio is not placed on the left side of the homepage as it usually is with other providers. The 35 different disciplines are presented on the head of the website. Nevertheless, the level of usability is surprisingly high, new betting fans as well as professionals can get used to the system and structure of William Hill very easily. The sports betting test criticises the presentation of the large scaled offer, as the websites appeal is confusing and not self-explaining.


4. Betting offer and odds of the operator

It was easy for the sports betting test to find out that the operator William Hill usually offers between 30 and 35 single sports disciplines in the portfolio. In the betting business this number is exceeding the average value.

Especially positive appealing in the sports betting test is the amount of about 30 000 single betting options daily. Also the depth of the single betting markets in the portfolio is significant. Taking all disciplines in consideration, the betting fans of William Hill can access up to 362 betting options. The soccer encountering of the top leagues are very interesting to the customers of the bookmaker. The reason for that are the over 150 available special betting options which can even be exceeded for a popular event.

The betting odds at the bookmaker William Hill cannot be rated generally, as the pay-out odd is fluctuating between the disciplines and events. For the English leagues an odd above the average, nearly 95 percent, can be constantly being recognised. For other events, competitions and encountering, the odds are hardly meeting the average value of 92 percent. Therefore, the sports betting test settles the operator William Hill only in the middle field of the ranking. To keep the ability to compete on the current market of the betting business it is recommended to the bookmaker to upgrade the section of the odds.



5. The live betting program

The recent upgrade of the live betting program was very appearing in the sports betting test. Soccer fans can find all existing events in real time mode at the live betting portfolio of the bookmaker William Hill. Moreover, most of the mainstream events for disciplines like tennis, basketball, volleyball or ice hockey are included in the live betting selection of the sports betting operator. Without any doubt, the live centre of the British bookmaker is remarkable and the quality way above the common average. As a special feature of the live betting program of the betting provider William Hill, the live stream function is providing thrill and fun for selected events to the betting fans.


6. Special Features

To rate the component of the special features of William Hill, the sports betting test had to take the betting tax and limits in consideration. In the year 2012 the German authority decided to introduce a betting tax of 5 percent. Unfortunately, the bookmaker decided recently to fully apply this legality to the account of the betting fan. Although the betting tax is reducing the winnings of the customers, the betting limits are described as outstanding by the sports betting test. Thereby, the operator William Hill is an excellent partner for high rollers. For betting options referring popular events and leagues of soccer, winning amounts of up to 2 million British Pounds Sterling are possible. Even for less popular encounterings, amounts of up to 700 000 British Pounds Sterling can be won. The sports betting test found out, that as the importance of the sports events are increasing; the betting limits are being set up to higher amounts.


7. Mobile betting program

The mobile betting program of the British traditional bookmaker William Hill could fully convince in the sports betting test. As the operator is very customer friendly, it serves different solutions to access the complete portfolio by mobile devices. First of all, the betting fans of William Hill can download an application for devices with the iOS and the Android operating system. After the download the file is getting installed automatically and the betting fun for the mobile customer can start. For the users, who do not like to download or owning devices with different operating systems, a mobile optimized website is available. It can be accessed by entering the web address of William Hill in the browser of the device, during the loading of the landing page, the customers get directed automatically to the mobile version. Moreover, several special features are integrated in the mobile betting program and are being presented to the betting customers. Of course the complete betting and service portfolio is accessible with the mobile devices. Furthermore, the Shake-a-Bet application is being described as very useful by the sports betting test. After entering the betting inset it is looking for the appropriate betting option for the interested customer.




8. Customer service

The aspect that the customer service is available in several languages, also in German, was very highly appreciated by the sports betting test. The bookmaker William Hill offers an excellent service from 09:00 AM till 01:00 AM on seven days a week. The customers can choose between different communication channels.  The operator provides a telephone hotline as well as an e-mail contact formula. The sports betting comparison outlines that the employees of the William Hill service section are continuous friendly and responding to all inquirers fast and professional. Therefore, the customer service section can meet all expectations of the betting fans as well as of the sports betting test.


9. Payment Methods

The portfolio of available payment methods for deposits and pay-outs is described as huge by the sports betting test. The customers can choose between different options such as credit cards (Visa, Master Card, Diners Club), classical and electronical bank transfer in real time as well as with futuristic e-Wallets and online payment services. Very popular and appreciated by the betting fans are PayPal, Neteller, Webmoney, Click2Pay, Skrill by Moneybookers, Ukash, Paysafecard and ClickandBuy. It is very positive appealing that for none of the mentioned transaction options a service charge is applied by the betting operator William Hill.


10. Bonus program

To join the bonus program a minimum deposit of 10 Euro has to be placed in the betting account. The customers can enjoy a match bonus of 100 percent up to a maximum amount of 100 Euro. Before requesting a pay-out though,  it is necessary to fulfil the bonus conditions. The deposit as well as the bonus amount have to be rolled over at least four times in sports betting with a minimum odd of 1.5.


11. Conclusion

William Hill is one of the biggest, most experienced and traditional betting operators on the current market of this business. Thereby, an interesting betting offer and remarkable odds connected to optimised special offers can be presented to the customers of the bookmaker. The betting limits are really fetching for high rollers, the applied betting tax is an unfortunate side effect during the betting joy with the operator William Hill.


- huge betting portfolio

-interesting odds especially for soccer

- complete and round payment portfolio



- betting tax applied to the customers betting account

- no live chat function to contact the customer service




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